When it comes to getting the most bang for your advertising buck, it's hard to go past social media advertising. Social media ads are perfect for "opportunistic" advertising. They're often used to plant the first seed in your customer's mind that they might want your product or service (even if they were never previously aware of it or or actively searching for it).
You can rely on paid social media ads to drive tangible results - whether it be to send traffic to your website, re-target past customers with lead generation ads, or promote a special offer to as many relevant people as possible. You can also say goodbye to hefty traditional advertising budgets!
With our ads management service, you'll have a dedicated Social Media Ads Expert who will regularly check in with you to determine your goals. Then they will get busy:
- Setting up new campaigns (e.g. do you want clicks to your website? messages to your profile? to reach as many people as possible?)
- Testing audiences (seeing which audience responds best to your ads - it might be testing demographic criteria against interest-based audiences against 'lookalike' audiences)
- Testing creatives (e.g. photos vs videos vs graphics)
- Testing copy (i.e. trying out different text for your ad's headline & description)
- Adjusting budgets (e.g. funnelling more $$ towards the most successful audience)
- Checking in & updating your existing campaigns on a weekly basis
- Adding new campaigns as required (dependent on your changing goals and previous campaign results)
- Keeping you updated with a monthly report (but you're welcome to get in touch anytime!)
TIP: we recommend maintaining an active organic presence (e.g. regular posts to your social media profiles) to complement your paid advertising activity.
Our expert advertising team has years of experience across social media platforms, including Meta (Facebook, Instagram & more) and LinkedIn. We're also constantly upskilling to keep on top of social media advertising trends. Let's move your business forward with social media advertising!
Check out our work...
Real Social Media Ad results for real clients.
Client: Jess Whaites - Excellence Property Townsville
Year: 2022-2023
Goal: Use Facebook Ads to maximise reach & clicks through to listing.
To support the sale of her clients' properties, Jess Whaites includes a monthly Facebook / Instagram advertising package. This package has two primary goals:
- To get in front of as many relevant people as possible (i.e. maximum Reach within budget)
- To encourage clicks through to the realestate.com.au listing
Using the collateral provided by Jess (professional photography & videography), we set up a strategic approach to achieve these goals.
A key part of this strategy is audience targeting. Depending on the property, the ads may target:
- Regional and/or metro centres on Australia's East Coast
- Specific audiences depending on interests & online habits, including: investors, first home buyers & high end luxury buyers
- People who have previously viewed Jess's videos - e.g. people who have watched 25% of a specific property video within the previous 7 days are re-targeted with a niche ad.
Jess has been very happy with the results of the advertising campaigns. One property advertised on 1 March 2023:
- was seen by 34,449 people (at a cost of $1.22 per 1,000 people reached)
- had 1,000 clicks to the realestate.com.au listing (at a cost of $0.04 per click)
- had 5 offers after 4 days on the market, and sold for $16k over asking price.
Our advertising management service is responsive and flexible, meaning we can quickly end campaigns as required (e.g. in case of a quick property sale), or re-distribute budgets depending on audience / ad results.
MOVE Marketing acknowledges the Traditional Owners of this land, the Wulgurukaba and Bindal People. We pay our respects to their cultures; and to Elders, past and emerging.
