3 Game-Changing Marketing Trends for the New Financial Year
Are you looking to stay ahead of your business's online presence this new financial year? 🤔
We have you covered! 💪 The following marketing trends will not only ensure your business won’t fall behind the times, but also increase engagement and grow your business as a whole.
As the kids say… these marketing trends will help your business slay this new financial year!
1. AI, or otherwise known as the Robot version of a Know-It-All 🤓=🤖
One of the most amazing things AI can do for you and your business is SAVE TIME.⌚
We of all people know how much work creating and making content for social media can be! Howeverrrrr, AI can cut that time down giving you the ability to focus on more important tasks within your business.
There are a multitude of ways you can utilize AI to help with the marketing side of your business, such as:
- Content ideas that relate specifically to your business
- Scheduling analytics that give you the best times to post
- Current trends that will help boost your content
2. Rise of Short-Form Video Content: Captivate in Seconds!!
Short-form video content, which became popular through platforms like TikTok, Instagram Reels, and YouTube Shorts is a vital form of marketing content in this day and age.
As a business, you need to consider how much this form of marketing could help your business grow. When creating engaging, attention grabbing, short videos, be sure to include these elements:
- Grab Attention Quickly: Catch the viewer's interest within the first few seconds.
- Convey a Clear Message: Ensure the purpose or message is easy to understand.
- Keep It Short: Stick to the point and avoid unnecessary details.
- Encourage Interaction: Include elements that prompt viewers to engage.
- Stay True to Brand: Maintain consistency with brand identity and values.
- Optimise for Mobile: Ensure the video is easily viewable on mobile devices.
- Promote Shareability: Create content that viewers will want to share with others.
3. Leveraging Local Community Engagement
Connecting with the local community will be more important than ever for businesses moving forward. Building strong, local marketing strategies can help foster community loyalty and support.
Key approaches include:
- Local Events and Sponsorships: Participating in or sponsoring local events to increase brand visibility and community connection.
- Collaborations with Local Businesses: Partnering with other local businesses for cross-promotions and community-driven campaigns.
- Showcasing Regional Pride: Highlighting unique culture, landmarks, and community stories in your marketing content.
In Summary!
As you plan your marketing strategies for the new financial year, keeping an eye on these trends will help you stay ahead of the curve. Embracing AI and automation, capitalising on the popularity of short-form videos, and leveraging local community engagement will be crucial for success.
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MOVE Marketing acknowledges the Traditional Owners of this land, the Wulgurukaba and Bindal People. We pay our respects to their cultures; and to Elders, past and emerging.
